A delegation of engineers from Sorror Group conducted an official visit to the company’s factory in Shanghai, China, as part of the company’s strategy to ensure the highest levels of quality in the manufacturing of elevators and their components, and to reinforce its commitment to internationally recognized technical standards.Close Monitoring of All Manufacturing StagesThe visit included extensive field tours inside the production lines, where the engineers monitored:Manufacturing stages of the elevator’s mechanical componentsProduction steps of electronic boards and control systemsPreparation processes of cables and safety devices (Safety Gear & Governors)Manufacturing lines for doors, cabins, and hydraulic systemsThe delegation focused on verifying that every stage of production complies with the agreed technical specifications, while reviewing work-in-progress models to ensure precision and quality execution.Supervision of Product DevelopmentThe engineering delegation discussed several key points with the factory’s development team aimed at:Enhancing elevator efficiency and improving performance under different operational conditionsDeveloping control systems to be more reliable and technologically advancedImproving material quality to increase elevator lifespan and reduce breakdownsIntroducing new features aligned with the needs of the Iraqi and Gulf marketsA set of technical updates was agreed upon, which will directly improve the quality of the final product.Conducting Advanced Technical Tests and InspectionsSorror Group’s engineers supervised a series of specialized product tests, including:Safety testsLoad, impact, and stress distribution assessmentsDurability and lifecycle testsPerformance verification of control systems and electronic boardsReview of test results from the factory’s quality laboratoriesThe delegation emphasized the importance of full compliance with these tests and the need to approve them before shipping.Ensuring Compliance With European StandardsThe delegation stressed the importance of ensuring that all components and systems comply with EN 81 and EN 115 European standards. They reviewed:CE certification and conformity documentsQuality control procedures within production linesPeriodic inspection recordsTechnical documentation associated with each product before leaving the factoryIt was agreed to reinforce auditing mechanisms to maintain the highest levels of safety and quality.

The city of Nuremberg, Germany, hosted the global Interlift exhibition — one of the largest international gatherings specialized in elevators, escalators, and vertical transportation technologies. This year, the Director of Sorror Group participated in the event, representing one of Iraq’s emerging and fast-growing companies in this sector.Meetings With Global Industry LeadersDuring his tour of the exhibition halls, Sorror Group’s Director met with several major manufacturers and leading international companies in the field of elevators and escalators. These meetings included:Manufacturers of traction systemsCompanies specialized in electronics, controllers, and drivesProviders of escalators and moving walkwaysCompanies focused on safety and rescue systemsThe discussions centered on exploring the latest technological innovations, identifying future partnership opportunities, and transferring expertise to the Iraqi market — especially in light of the growing demand within the construction and infrastructure sectors.Attending Workshops on Updating the European EN StandardThe Director also participated in several advanced technical workshops covering the latest updates to the European EN standards for elevators, including:Safety specifications in new elevator systemsUpdated standards for doors, controllers, and safety mechanismsRequirements of the European Code EN 81 (latest versions)Industry trends toward energy efficiency and sustainabilityNew standards for machine-room-less (MRL) elevatorsThis participation enhanced the company’s knowledge of global systems and provided a clear vision for improving the quality of elevator projects in Iraq in alignment with modern European standards.Strengthening Sorror Group’s Regional PositionThe Director’s visit to Interlift comes as part of the company’s strategy to strengthen its presence in the regional market and benefit from international expertise to enhance its services in:Supplying and installing elevators and escalatorsDeveloping the company’s own control systemsImproving maintenance and technical support servicesThe visit also played a key role in expanding relationships with global manufacturers, opening the door to more technical and commercial opportunities in the future.

Reaffirming its leadership in Iraq’s elevators and escalators sector, Sorror Company has announced the signing of a new contract with Al-Farabi University in Baghdad. The agreement includes the supply, installation, and operation of six electric elevators, each with a 1,250 kg capacity and seven stops per unit.This contract represents a significant milestone in expanding Sorror’s partnerships with educational institutions across Iraq. It highlights Al-Farabi University’s confidence in Sorror’s technical expertise, high standards of quality, and commitment to safety and precision in every project.The collaboration further enhances the company’s extensive track record of successful installations and turnkey projects across the country. It also opens new horizons for future partnerships within the education sector and other key industries that rely on reliable, high-performance vertical transportation systems.Through its continuous innovation in elevators, escalators, HVAC systems, and smart parking solutions, Sorror Group remains dedicated to shaping modern infrastructure and elevating standards of excellence throughout Iraq and the region.

As part of Sorror Company’s ongoing commitment to delivering premium maintenance services and upholding the highest standards of safety and quality, we are pleased to announce the signing of a comprehensive maintenance contract with Grand Millennium Hotel – Basra, one of the city’s most prestigious hospitality landmarks.Under this new agreement, Sorror Company will handle both preventive and emergency maintenance for 16 elevatorswithin the hotel, ensuring continuous, safe, and reliable operation. Our certified maintenance teams will utilize original, approved spare parts and apply the latest global technologies, in full compliance with the European Lifts Directive 2014/33/EU that governs all Sorror projects across Iraq and Jordan.This partnership reflects the high level of trust our clients place in Sorror Elevators & Escalators, backed by over three decades of leadership in vertical transportation solutions. It also follows successful collaborations in major hospitality and commercial projects such as Royal Karbala Hotel, Basra Time Square Mall, and Dar Al‑Shifa Private Hospital, reaffirming Sorror’s reputation for quality, innovation, and reliability.The signing of this contract marks another milestone in the achievements of Sorror Group, strengthening its position as a trusted partner in elevator and escalator design, operation, and maintenance. Alongside its expertise in HVAC systemsand smart parking solutions, Sorror continues to set new benchmarks in safety, comfort, and technical excellence—solidifying its leadership in Iraq’s and the region’s elevator industry.

Sorror Company has become a leading and trusted brand in the fields of elevators, escalators, and HVAC solutions across Iraq and Jordan. Since its establishment, Sorror has focused on building a strong brand identity based on innovation, quality, and customer service—making it the first choice for many vital projects in government, healthcare, education, and commercial sectors.A Brand Built on TrustThe name Sorror is no longer just a company; it has become a symbol of reliability and technological advancement in infrastructure. Every project delivered by the company reflects its commitment to the highest standards of safety and quality, cementing its reputation as a brand associated with trust and continuity.Exclusive Partnership with LG ElectronicsSorror has strengthened its market position through a strategic partnership with LG Electronics and its official agent, Khoshnaw Company. This collaboration enables the integration of elevator solutions with advanced HVAC systems, creating added value for Sorror’s clients and positioning the brand as a comprehensive provider of modern building solutions.Official Certification and Renewal with Germany’s ELEVCOSince 2019, Sorror has held the exclusive dealership rights for ELEVCO GmbH in Iraq and Jordan. In 2025, this certification was officially renewed, underscoring the depth of the strategic relationship between the two companies and enhancing Sorror’s standing as an international brand aligned with the latest European technologies.A Clear Vision for the FutureSorror Company is dedicated to building a strong brand identity that makes it the first choice for elevators, escalators, HVAC systems, and smart parking solutions. With a proven track record and global partnerships, Sorror continues to strengthen brand awareness in the market while delivering integrated solutions that reflect its message: Sorror… Your Partner in Elevating Life.