As part of Sorror Company’s ongoing commitment to delivering premium maintenance services and upholding the highest standards of safety and quality, we are pleased to announce the signing of a comprehensive maintenance contract with Grand Millennium Hotel – Basra, one of the city’s most prestigious hospitality landmarks.Under this new agreement, Sorror Company will handle both preventive and emergency maintenance for 16 elevatorswithin the hotel, ensuring continuous, safe, and reliable operation. Our certified maintenance teams will utilize original, approved spare parts and apply the latest global technologies, in full compliance with the European Lifts Directive 2014/33/EU that governs all Sorror projects across Iraq and Jordan.This partnership reflects the high level of trust our clients place in Sorror Elevators & Escalators, backed by over three decades of leadership in vertical transportation solutions. It also follows successful collaborations in major hospitality and commercial projects such as Royal Karbala Hotel, Basra Time Square Mall, and Dar Al‑Shifa Private Hospital, reaffirming Sorror’s reputation for quality, innovation, and reliability.The signing of this contract marks another milestone in the achievements of Sorror Group, strengthening its position as a trusted partner in elevator and escalator design, operation, and maintenance. Alongside its expertise in HVAC systemsand smart parking solutions, Sorror continues to set new benchmarks in safety, comfort, and technical excellence—solidifying its leadership in Iraq’s and the region’s elevator industry.

Sorror Company has become a leading and trusted brand in the fields of elevators, escalators, and HVAC solutions across Iraq and Jordan. Since its establishment, Sorror has focused on building a strong brand identity based on innovation, quality, and customer service—making it the first choice for many vital projects in government, healthcare, education, and commercial sectors.A Brand Built on TrustThe name Sorror is no longer just a company; it has become a symbol of reliability and technological advancement in infrastructure. Every project delivered by the company reflects its commitment to the highest standards of safety and quality, cementing its reputation as a brand associated with trust and continuity.Exclusive Partnership with LG ElectronicsSorror has strengthened its market position through a strategic partnership with LG Electronics and its official agent, Khoshnaw Company. This collaboration enables the integration of elevator solutions with advanced HVAC systems, creating added value for Sorror’s clients and positioning the brand as a comprehensive provider of modern building solutions.Official Certification and Renewal with Germany’s ELEVCOSince 2019, Sorror has held the exclusive dealership rights for ELEVCO GmbH in Iraq and Jordan. In 2025, this certification was officially renewed, underscoring the depth of the strategic relationship between the two companies and enhancing Sorror’s standing as an international brand aligned with the latest European technologies.A Clear Vision for the FutureSorror Company is dedicated to building a strong brand identity that makes it the first choice for elevators, escalators, HVAC systems, and smart parking solutions. With a proven track record and global partnerships, Sorror continues to strengthen brand awareness in the market while delivering integrated solutions that reflect its message: Sorror… Your Partner in Elevating Life.

Since the beginning of our strategic alliance with ZIEHL-ABEGG in 2011, Sorror Company has proudly served as the exclusive distributor and representative of their exceptional products across our region. This partnership has been a transformative milestone in our journey, elevating the quality of our offerings in elevators, escalators, advanced mechanical solutions, HVAC systems, and ventilation technologies. Through this collaboration, we have enhanced the efficiency, reliability, and innovation of our projects in Iraq, Jordan, and beyond.ZIEHL-ABEGG is a global leader in the manufacturing of high-performance motors, fans, and intelligent control systems, renowned for German engineering precision and cutting-edge technological advancements. As their trusted representative, Sorror Company ensures that these world-class products reach our clients with unmatched technical excellence and full compliance with international standards, including Lifts Directive 2014/33/EU for elevators and escalators.Over more than 14 years, our collaboration with ZIEHL-ABEGG has evolved into more than just a distribution agreement — it is a deep, strategic alliance built on mutual respect, technological integration, and commercial synergy. Together, we have executed landmark projects, from high-rise residential complexes and shopping malls to hospitals and government buildings, where ZIEHL-ABEGG’s gearless motors and smart control systems have been essential in achieving optimal performance and long-term reliability.Today, ZIEHL-ABEGG continues to set the global benchmark for quality in ventilation, climate control, and elevator motor solutions. Sorror Company remains fully committed to representing their brand with the highest level of professionalism, delivering energy-efficient, sustainable, and future-ready solutions to meet the evolving needs of modern infrastructure. Our shared vision ensures that we will continue expanding into new markets, integrating vertical transportation and HVAC innovations to redefine building performance standards in the region.

IntroductionSorror Elevators Company keeps pace with technological advancements in the elevator industry, utilizing the latest technologies to ensure outstanding performance, energy efficiency, and the highest levels of safety and comfort for users. Thanks to strategic partnerships with major European companies like ZIEHL-ABEGG and KONE, Sorror Company provides advanced solutions that meet the needs of modern buildings, whether residential, commercial, or industrial.Latest Technologies in Sorror ElevatorsSmart Control SystemsEnhance operational efficiency by load distribution and reducing wait times.Integrate AI to predict usage patterns and direct elevators accordingly.Pre-call systems via smartphones or smart control panels in buildings.Machine Room-Less Elevators (MRL)Eliminate the need for traditional machine rooms, saving space and reducing installation and maintenance costs.Compact design suitable for modern buildings.High-efficiency electric motors reduce energy consumption by up to 40%.Eco-Friendly ElevatorsUse gearless motors for higher efficiency and lower energy consumption.Regenerative drive systems recycle wasted energy for building use.Low-energy LED lighting with smart sensors operating only when needed.Advanced Safety StandardsDouble brake systems ensure safe stops even in emergencies.Advanced sensors detect obstacles at elevator doors to prevent sudden closures.Emergency communication systems allow users to contact maintenance teams in emergencies.Smart Elevators with Modern ConnectivityIoT technology enables remote monitoring of all elevators via smart applications for performance analysis and predictive maintenance.Automatic alerts to maintenance teams upon detecting faults, reducing downtime.Why Choose Sorror Elevators?Advanced European technologies from leading global companies.Energy savings through smart operating systems and economical motors.Superior safety standards protecting users in all conditions.Customized solutions for various residential, commercial, and industrial projects.Commercial AgenciesSorror offers multiple global brands and has exclusive agencies for German, American, Chinese, and Greek companies:Nidec: American brand manufactured in Nidec's factories in China.Sjec: Chinese brand produced in the company's factories in China.Kleemann: Greek brand manufactured in the company's factories in Greece.Elevco: German brand produced in the company's factories in Germany.ZIEHL-ABEGG: German brand for motors manufactured in the company's factories in Germany.ConclusionSorror Elevators Company continues to invest in the latest technologies to ensure modern elevators that meet customer needs with the highest quality and innovation. By integrating advanced technology with environmental sustainability, Sorror contributes to enhancing the vertical transport experience in Jordan and Iraq, making it the ideal choice for future buildings.

IntroductionSorror Elevators Company is a leader in Iraq, with a proven track record of successful projects demonstrating its commitment to providing high-quality elevator solutions that meet the latest global standards. Thanks to its extensive experience, the company has executed distinguished projects across various sectors, including residential, commercial, hotels, and hospitals, making it the preferred choice for many large institutions and companies.Notable Projects by Sorror in IraqSoroor has successfully installed over 500 elevators throughout Iraq, reflecting clients' trust in the quality of its services and the efficiency of its products. These projects include elevators in ministries, hospitals, hotels, residential towers, and shopping malls, with full adherence to the latest safety and performance standards.Government and Infrastructure ProjectsSorror has contributed to advanced elevator projects for many government institutions, equipping ministry buildings, official departments, and administrative complexes with the latest elevator systems that ensure safety and high operational efficiency.Hotel and Tourism Sector ProjectsAs Iraq becomes a growing tourist and commercial destination, Soroor has equipped high-end hotels and tourist facilities with high-quality elevators, providing a comfortable and safe experience for visitors. Notable projects include: Elevator systems in major hotels in Najaf and Karbala, given their religious and touristic significance.Luxury Residential Towers and ComplexesIn response to the increasing demand for modern residential towers, Soroor has supplied many residential complexes with advanced European elevators that offer speed, comfort, and energy efficiency.Hospitals and Medical CentersMedical elevators are one of Soroor's key specialties, featuring smooth operation systems and special designs tailored to meet the needs of patients and medical facilities.Shopping Malls and Commercial CentersGiven the heavy traffic in commercial centers, Soroor focuses on providing high-capacity elevators and escalators to ensure smooth movement between floors.Why Choose Sorror for Elevator Projects?Over 20 years of extensive experience in the Iraqi market.Utilization of the latest European technologies from global companies like ZIEHL-ABEGG and Sjec.Advanced safety standards ensuring the highest levels of user protection.Comprehensive services including supply, installation, maintenance, and upgrades.Long-term warranties reflecting the company's confidence in the quality of its products and services.ConclusionSorror Elevators Company continues to strengthen its presence in the Iraqi market by executing quality projects that keep pace with urban development and meet customer needs with the highest standards of quality and safety. If you are looking for innovative elevator solutions for your project, Al-Sorror  is the ideal choice to ensure efficiency, safety, and advanced design.